Insider Tips: Showing at Printsource

Hello Blog Readers,

Thanks for stopping by! We recently exhibited at Printsource NYC in January with my art collective, Finch & Foxglove, and I wanted to share with you my experience in case you're trying to figure out what tradeshow is best for your work.

- Why Printsource? -
Printsource NYC is known for having apparel industry buyers attend the show to purchase prints for upcoming collections. We have several artists in Finch & Foxglove who have great patterns for apparel, accessories, and home decor and we thought their work would be better served by exhibiting at Printsource (as an alternative to Surtex for example).

- What was it like to exhibit at Printsource? -
The show is 2 days. The venue is cozy and the atmosphere was relaxed, professional and friendly. I found it to be more comfortable than Surtex which can be visually/energetically overwhelming at times. The booths are smaller in general than at Surtex and the prices are more reasonable for the emerging artist.

- What to bring? And, how to sell your work on the show floor. -
Buyers that came to our booth ranged from small one-person shops to mega corporations. This meant we had to be ready for anything! Our exhibit consisted of hanging indoor vinyl banners, covered tables, and lots of prints both printed on paper and on fabric! We had promotional materials to give to potential clients and we had a way of collecting their information to follow up with them.

Selling on the show floor is thrilling! Be ready to take orders with a receipt book so clients have something to take with them as proof of the purchase. Many take the physical paper print with them along with their receipt of purchase. If you're selling digital prints, as most of us are, be ready to send files within 24 to 48 hours. This takes a leap of faith in many cases. We're taught not to give raw files until we're paid, but very few clients paid in cash on the show floor. The rest paid through invoices. Almost all clients wanted to buy the work outright (rather than do category licensing or category buyouts). Be ready with prices that you'll be happy with and don't show work you don't want to sell!

- Closing Thoughts -
Overall, I really enjoyed Printsource and will definitely exhibit there again. I found the level of clientele matched our work really well and we came away with lots of sales. Compared with Surtex,  which is more of a licensing tradeshow, income from licensing can be slow to trickle in and the initial expense is prohibitive for many emerging artists. Sales from Printsource were either immediately paid or paid within a month of the exhibit (we had just 1 exception to this due to the negotiation process).

Hello 2016!

Whoah!  Where did 2015 go?  It just flew by I tell you!
I can't believe it was already a year ago I was sitting at my studio in Munich getting ready to get my illustration career back on track, and here I am now in California ready to launch the sales portion of my career!

In 2016, I hope to make some sales of my artwork as greeting cards and prints, as licenses on products and fabric!  Lots of work to do!  I'll keep you posted... and don't forget, you can always see my most recent work on instagram here.

Ravelry Indie Designers Gift-Along 2015

I can't believe it's November! And, this means it's time for Ravelry's most amazing time of the year for independently published knitting patterns.  This year is no different, and I'm participating as a designer with 14 patterns on sale for 25% off their usual price...

AND, I'm offering a physical prize, too!  I'm offering a giclee (fancy term for high-quality inkjet) print of my knitterly illustration "6 Fabulous English Sheep Breeds".  So, if you're interested in winning it and/or hundreds of other prizes, check out the Ravelry Indie Design Gift-Along page full of information on the super-fun events to come.

  • Prizes
  • Games
  • Contests
  • Knit-alongs
  • Crochet-alongs
  • Machine-Knitalongs

All the details are on the Ravelry Gift-Along page and the magical gift code in order to make your 25% off of my knitting pattern dreams come true is there too!  Have a great time, and I'll see you there!

Up for Auction: My Print, La Semilla

Many of you have been long-time followers of my blog, and have probably wondered where my moniker "Adriprints" comes from.  I don't think I've ever explained it here on the blog.  When I was a student, I studied printmaking.  Printmaking was the medium I chose for most of my illustrations.

one of my prints, cicadas
 I especially love(d) etching, drypoint, and most intaglio techniques. I would draw directly on the a copper or zinc plate or transfer illustrations and then work with acid, scribes, rockers, and other tools to develop the plate's surface into an ink-able plate that I could run through a press.

a plexiglas plate with drypoint illustration on it
(photo by Emmy Horstkamp)
Wherever I was, in every stage of my life since then, if I found a printing press nearby, I'd print.  Once I moved to Germany, I found a press, but it was 1.5 hours to and and 1.5 hours back, leaving me with only an hour or two of working time... it was a bit too stressful, but I did manage to print a series even with the limitations.  So, eventually I turned to more immediate mediums like watercolor, graphite, and ink... and then sewing, knitting, and the fiber arts.

Back to the present...

"La Semilla", photo: Emmy Horstkamp
The print that's currently up for bidding is called "La Semilla" and it's from a series called "Los Anones".  It's a pretty personal topic since this series ties closely to my family and my origins. "Los Anones" was the name of an orchard that my family owned in Cuba.  One of the great-uncles was a world traveler and brought back seeds from his travels and would try to grow them in the orchard and this plant, annona squamosa, did really well in Cuba and that's how the orchard got its name.  But, here's the thing, I didn't grow up in Cuba.  I grew up in Florida since my parents were political exiles.  The only physical tie I had to my parents' and grandparents' roots were literally from a tree in my backyard growing up.  It was the only one I knew of its kind - a single anones tree.

photo: wikimedia commons
The print is a botanical illustration of the seed of an anon.  We tried planting the seeds from this tree, but they didn't take.  It hasn't flowered in a while, and I have to ask my mom to see how it's doing.

In any case, my print is now up for sale.  It's the first time I've tried anything like this where an audience can bid what they like for my work.  It's left me a bit vulnerable to say the least.  If small prints are up your alley, and you'd like to make a bid - it's open to worldwide bidders - you can see the auction here.